A DCS member recently asked me why we write the Creative Crux. I figured that if she didn’t know, others might not either.
With that in mind, here are my two cents on what the Creative Crux is all about.
To play. The Creative Crux is the copywriting arm of DCS. It gives our writers a place to stretch out, play, and explore topics they’re interested in or passionate about.
We’re used to writing ad copy and white papers on the driest topics imaginable. The Crux gives us an excuse to write about the fun stuff going on around us, in all its permutations.
To explore. In terms of theme, the column is intended to explore creativity in general; and in particular, all the ways that people express it in their day-to-day lives, not just in their "creative" projects at work.
It's also intended to tangle with our unique environment here in Dayton. How is creativity forged in our rugged/struggling urban environment? What creative identities are people crafting here? How do these identities contribute to, and draw from, the Dayton landscape? Is our economy a hindrance or a help to creativity? These are the type of questions we’d like to explore.
To show off. In addition, we want the Crux to highlight our members’ cool accomplishments and activities. Are you doing a particularly special project at work? Creating something fabulous on the weekends? We’d like to write about it.
To coach and inspire. The Crux also provides aspiring writers a place to try copywriting on for size. Young or inexperienced writers can work with a senior writer to develop a topic, decide on a “hook,” plan an interview, craft a storyline, and revise as needed. It’s a great way for new writers to get some experience under their belt and some samples in their portfolio.
And finally, we all know that designers are the ones who get the awards, the hot dates, the free drinks, the limo rides, and the glory. While we writers go home after work and eat TV dinners while reading a trade magazine.
As some compensation, the Creative Crux gives our writers one small place of their own in which to shine.
Written by: Samantha Enslen. Samantha runs Dragonfly Editorial and manages the Creative Crux.
Logo Design by: Matt Flick