Philip Roestamadji, Wilmer: Phil, an eight-year Dayton resident, has an extensive background in technical marketing, including marketing/selling development tools and products to a technical audience, as well as working on and managing various technical projects to support and promote marketing efforts. "This has caused me to work on everything from building a new website/application for an organization to developing marketing/sales strategies to launch a new development environment," he says. Phil also brings experience working in various different organizations from larger corporations to smaller local businesses, and even independently as a freelancing consultant. A member of the American Marketing Association, Phil says spec work is something that will never go away. "As long as a consultant/freelancer/agency/business wants a contract/job/opportunity bad enough, spec work will always be an option. Therefore, it is important for both the (client) and (vendor) to have a clear understanding of what spec work is, when it should be used, and how it can be evaluated." Phil admonishes all creative professionals to familiarize themselves with the concept of spec work as it is prevalent in technical, marketing, and other fields where competition for a job or contract exists. "Understanding its place
within the professional community is critical to everyone's success," he says.

There’s a lot of debate surrounding speculative work, or a job in which the client requests examples or the actual finished product before agreeing to pay. Is this an unethical treatment of creative services or will it purge the marketplace of “hacks,” allowing the highest quality work to rise to the top?

Bring your open mind to a panel discussion -- the second in the EdYOUcate Series. Panel takes place at 6:30 p.m. Thursday, September 8, at Real Art. Watch the blog, Facebook or your inboxes for details on panel participants!

This event is FREE! Brought to you by your creative friends at DCS. Do you have some awesome contacts who would make a killer presentation? Do you have a great idea for an educational event you want to share? Contact education mistress This e-mail address is being protected from spambots. You need JavaScript enabled to view it and make some noise!

Get 'Checked Out' by a Pro

The first DCS' EdYOUcate series kicks off April 28 with the annual portfolio review. Panel judges representing a variety of professionals in the creative industries will be on hand to give you critiques and helpful hints for putting the final polish on your portfolio so you can have the confidence to land the perfect career.

The review starts at 6 p.m. at the school of advertising art and will run till about 9 p.m.

This event is FREE for members, non-members can pre-register on-line for $10* or pay at the door for $15.
* If you register on-line you will be taken to AAF Dayton's website to reserve your spot.

To learn more about this or future EdYOUcate series programs or if you'd like to participate on DCS' education committee, please contact Kate Anderson.

SummitUp is a one day conference dedicated to exploring the integration of creativity, communication, and technology. It took place on October 19th, 2010, at Sinclair Community College in Dayton, Ohio. The event featured exceptional speakers, engaging breakout sessions, interesting panel discussions, and the opportunity to meet and make friends with some of the brightest, most influential minds in modern business.

MacTown’s Corporate IT Commitment

MacTown offers a complete range of Mac IT services for companies of all sizes that have Macs as part of their infrastructure. MacTown also offers initial network installs, service plans, and we can train and supplement your existing IT staff. Come Join Us in the MacTown Training Room – 8975 Kingsridge Drive
Our Apple Remote Desktop IT Seminar will feature the kind of real-world examples that take the guess work out of deploying IT solutions. A special Q&A period will also be held after this session for attendees with questions about their specific business needs and circumstances. Please email This e-mail address is being protected from spambots. You need JavaScript enabled to view it today to register for this RSVP only seminar.

Apple Remote Desktop – The Latest Seminar in Our Current IT Series
On November 12 from Noon to 1:00 PM, MacTown will present the next installment in its series of IT seminars. Whether you’re already working with Macs or you’re just curious about adding them to your network, this informative seminar on the advantages of Apple Remote Desktop will focus on many of product’s intuitive and robust features, including:
• Remote assistance and administration
• Software distribution and managed client setup
• Asset management and reporting
• Automated workflows

What: Apple Remote Desktop IT Seminar
When: Friday, November 12, 2010 Noon -1 PM
Where: MacTown Training Room — 8975 Kingsridge Drive

Registration for this seminar is by RSVP only, please contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it This e-mail address is being protected from spambots. You need JavaScript enabled to view it today to reserve the time slot you prefer.

This message is intended to inform DCS members and other interested parties about upcoming events that serve as continuing education opportunities. DCS is pleased to help promote this and future events for MacTown. MacTown is a Gold Level Sponsor of Dayton Creative Syndicate. For more information about DCS or setting up a sponsorship customized for your business that targets our membership and readers please vist our website: CreativeSyndicate.org or contact our Sponsorship Coordinator, Britni Marcum directly.

The regional marketing and design community is grateful for the School of Advertising Art and the excellent design professionals it produces evey year. I was a member of the first graduating class of SAA some 23 years ago. As a former graduate and Vice President of DCS I was honored to be invited to address this year's graduates. My remarks:

So let me start with a little story. There are these two young fish swimming along and they happen to meet an older fish swimming the other way, who nods at them and asks, “Morning, boys. How’s the water?” The two young fish swim on for a bit, and then eventually one of them looks over at the other and asks, “What the hell is water?” The point of that story is merely that the most obvious, important things in life are often the ones that are hardest to see and talk about. So as you continue on life’s Journey, make sure you take the time to enjoy what’s going on around you. Greetings and congratulations to SAA’s graduating class of 2010, enjoy your day kids, you’ve earned it.

I’m honored to be chosen as the commencement speaker for this the 25th anniversary of SAA, I would like to extend a special thanks to Tim and Linda Potter, the class of 1986 and the entire staff of SAA past and present. This is quite an honor for a shy kid who once was scolded by Paul Behrens, Linda’s father who taught figure drawing at the time, for emasculating the male models. Paul was quite the stickler for detail. Thank you SAA, you are an integral part of my success. As part of the first graduating class 23 years ago, I was sitting right out there where you are, nervous and excited about what lay ahead. Actually I’m a lot more nervous today then I was back then, so feel free to sweat because I sure as heck am.

But this isn’t about me it’s about you. And as I reflect on the last 25 years of my life, I thought I would share not my accomplishments but some of the lessons I accidentally learned along the way.

LOVE HARD AND MEAN IT.(not nearly as provocative as it sounds)

First, love what you do and do what you love. Technology has become a great equalizer in our world. True talent is much tougher to recognize. It’s much harder to stand out amongst your peers. The playing field has effectively been leveled. And we’re part of a shrinking world where everything is becoming outsourced or automated. Sounds kind of bleak, but the good news is that the jobs that can’t be automated are the ones that require creativity, passion, imagination--jobs that can only be done by people who love what they do.

Second, work hard. Once you’ve discovered your true love, pursue it with vigor, passion and, of course, hard work. Work hard at your craft. It’s what will separate you from everyone else, talent and a great portfolio are just the first steps the real measures are how much you’re willing to give or sacrifice for your love. What we do isn’t easy. Each of our designs is part of us. They’re like our children, and believe me you don’t want someone telling you that your baby’s ugly. So the harder you work at what you do, the more rewarding the results.

Third, mean it. You can’t just say you’re going to love what you do and work hard at it to be successful--you have to mean it. Talent gets you in the door but determination keeps you there. It’s what makes you do the design one more time to make it perfect. It's what keeps you from settling for a job you don’t want. It’s that “I’ll show you!” attitude that drives parents and teachers crazy, but it's what every successful creative has. Start low and reach high: You can fail without being defeated, as long as you have the determination never to give up.

I guess what I have been trying to say here this morning can be summed up by the old saying that “happiness is a journey, not a destination.” Bringing joy and passion to your work is not what you get to do when you get to the top. It’s what gets you there. If I have had any success in this business since I was sitting down there where you are 23 years ago, it’s because I found a way to enjoy the journey as much as the destination. Life’s way too short to sit around and watch it go by. Sometimes like the fish in the story you have to stop and look around to see the water. Believe me I’ve had my failures over the years but more often than not I found ways to learn from, and enjoy, some part of each job. With that, I’ll leave you with a quote from Mark Twain: "Always work like you don’t need the money. Always fall in love like you’ve never been hurt. Always dance like nobody is watching. And always -- always -- live like it’s heaven on earth."

Thank you.

Students and professionals got together last night at the second annual DCS portfolio review. Three Dayton design experts, Jon Brooks, Chris Wire, and Steve Greenblat, spoke about their experience in the industry and answered students' questions.

The students all seemed to be happy with the feedback in the reviews. They also got the chance to join discussion groups with four 2009 graduates. Reka Juhasz, Anthony Wartinger, Tyler Spahr, and Linsey Free all spoke about their experience getting their first jobs. This was Kate Anderson's official event as DCS Education coordinator. Thanks to the speakers, reviewers, and students for making this year's portfolio review a success.

View more photos on the DCS Flickr page.

Dayton Creative Syndicate is hosting a Student Portfolio Review Night on Tuesday, April 20 at the school of advertising art, starting at 6:00PM.

Students are invited to share their work with advertising, design, interactive, and other creatives from around Dayton. Each student will be matched with professionals in their area(s) of interest and will have 2 one-on-one review sessions, including feedback from their reviewers.

Representatives from some of Dayton's best studios and agencies will be available also to offer their insight and answer questions from those students in attendance. Don't miss your chance to hear what they have to say.

NEW this year on our panel: 2009 grads, including a student who reviewed last year and now has a jobs as a result of this review!

Details

• Tuesday, April 20, 6:00P.M.
• school of advertising art (1725 East David Road)

Pricing

• $10, with advance registration.
• FREE for DCS student members (join today)
• $15 at the door, if space is still available

Registration

Register online for this event

To register, you will be taken to a registration page on GDAA's website.

Early registration is highly recommended, as space is limited. We anticipate that there will be room for only 20 student participants.

Deadline for online registration is 5pm, April 16. Don't miss this great opportunity for feedback and who knows, a great new job!

Questions? email This e-mail address is being protected from spambots. You need JavaScript enabled to view it '; document.write( '' ); document.write( addy_text6180 ); document.write( '<\/a>' ); //-->\n This e-mail address is being protected from spambots. You need JavaScript enabled to view it