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If you were unable to make it to SummitUp 2010, you can now purchase the hardcover books, that the attendees of the social media confab, received at a greatly reduced rate. There are no limits to the number of copies of each book you can buy. So stock up now or get copies for your friends, business partners or that student that you know. For more information please contact Sara McCatherine.
All books may be ordered securely online here. Should they need shipped to you, we will contact you with the shipping costs.
Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000:
Running a Business in Today’s Consumer-Driven World by Pete Blackshaw.
List price, $21.95, YOUR PRICE $10.00
Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
by Brian Solis with forward by Ashton Kutcher.
List price, $18.95, YOUR PRICE $15.00
Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs-creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages.
However, use of the tools does not guarantee that people will listen. Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.
With Engage! as your guide, you can effectively compete in this new era of digital Darwinism while engendering the support of online champions. Social and participatory media significantly contribute to the success of every modern business.
Breakthrough!: A 7-Step System for Developing Unexpected and Profitable Ideas by Steve Lance and Paul Kurnit
List price, $22.95, YOUR PRICE $10.00
Finally – a user’s guide for thinking outside the box. Consider some big ideas that have become business and cultural phenomena: how Starbucks transformed a declining coffeee market by combining an experience destination with a premium product. Or how the established notion that “dolls are for girls” was shattered by a toy line called G.I. Joe. Most people mistakenly believe breakthrough ideas are a matter of divine inspiration or luck. Breakthrough! reveals a step-by-step methodology individuals and organizations can use to develop, create and nurture the kinds of new products and services that capture the public’s imagination. The book shows readers how to create an idea methodology, encourage free-thinking, keep good ideas, and bring revolutionary, revenue-generating new concepts to market.
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith
List price, $24.95, YOUR PRICE $15.00
There’s no question that the Internet has changed the way we do business—especially when it comes to marketing. Consumer environments are short on trust and populated by consumers who are cynical, savvy, and informed. Though it’s easier than ever to reach your customers, it’s less likely that they’ll listen. Today, the most valuable online currency isn’t the dollar, but trust itself.
At the same time, social networks and personal connections have far more influence on consumers than your marketing messages ever will—unless your business knows how to harness them. In Trust Agents, two social media veterans show you how to tap into the power of these networks to build your brand’s influence, reputation, and profits.
Trust agents aren’t necessarily marketers or salespeople; they’re the digitally savvy people who use the Web to humanize businesses using transparency, honesty, and genuine relationships. As a result, they wield enough online influence to build up or bring down a business’s reputation. This book will show you how to build profitable relationships with trust agents, or become one yourself.
In an online world defined by its transparency, becoming a trust agent is no easy task, but once you’ve established your reputation, you can build influence, share it, and reap the benefits of it for your business. When you’ve learned a trust agent’s secrets, your words can carry more power and more weight than any PR firm or big corporate marketing department.
Learn to use the power of the Web and social networks for your business now. Trust Agents gives you all the tools and strategies you need to do it the right way—honestly, effectively, and profitably.
The Chaos Scenario by Bob Garfield (This book is currently out of stock on Amazon.com)
List price, $19.99, YOUR PRICE $10.00
What happens when the old world order collapses and the Brave New World is unprepared to replace it as an ad medium, as a news source, as a political soapbox, a channel for new episodes of Lost? Welcome to The Chaos Scenario. It’s here, and Bob Garfield saw it coming. In his roles as Advertising Age editor-at-large and as co-host of NPR’s On the Media, Bob Garfield long ago connected dots that many in media and marketing refused even to acknowledge. In this fascinating, terrifying, instructive and often hilarious book, Garfield is not content to chronicle the ruinous disintegration of traditional media and marketing. Instead he travels to five continents for solutions. His journeys begin in a Denmark cow pasture and take him from Estonia to Australia, Israel to England, Montenegro to Brazil, Los Gatos, California, to Conshohocken, Pennsylvania. What he discovers is the answer for all institutions who wish to survive and thrive in a digitally connected, Post-Media Age. He calls this the art and science of Listenomics. You should listen, too.
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