| Take Chances |
| Special Event Reviews |
| Written by Val Hunt |
| Wednesday, 19 May 2010 11:08 |
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Design wunderkind Chuck Anderson dishes about his success "Opportunity just happens, so you have to be prepared when it does," Anderson said. "I wish I could say may career was meticulously planned out, but it wasn't." While deliberating his options after graduating from high school with no real career Through his diligence at his job and his employers personal contacts, he landed his first design gig -- creating fliers for the chic Chicago club Smart Bar. The promotion was a hit, and Anderson knew he was on to something. "I hit the library, poured over books about design and tried to teach myself how to use software like (Adobe) Photoshop." What began as a lifelong love of drawing and amateur photography took on a new dimension with Photoshop. "My goal for drawing was always 'how can I weird out my parents?'" Anderson said. "With the software, I discovered a whole new kind of weird." That brand of "weird" went on to help Anderson snag more freelance jobs he scored from cold calls and e-mails, like ESPN magazine. He worked those contacts to land more work, and suddenly, the kid with a fuzzy future was sitting on top of a design empire with high-profile clients like Atlantic Records, Reebok and Microsoft.
Getting specific direction from a client is another route Anderson suggested on the road to job satisfaction. "Getting bad direction -- especially from people I like -- is just hte worst," he lamented. "Make sure you get details -- what is this for? Do you have specific dimensions? What's your goal for this?" His top three tips for the evening include: Be assertive. You're your own marketing ambassador, so be confident in your work. Through effort, ethic and taking chances, you, too, can find yourself at the design apex. "One of the best rewards is seeing your hard work out there in the real world," Anderson said. "Half my motivation for doing a job is to show people my work -- show them what goes on in my head!" |
| Last Updated on Thursday, 20 May 2010 12:23 |
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